Ivy Capital acquired Edge at 401, a walk-to-campus student housing community serving Florida State University, with a strategy centered on operational improvement and rent optimization rather than heavy capital investment. The property benefited from strong fundamentals and location, but inefficiencies in prior management and leasing execution created a clear path to performance improvement.
Following takeover, Ivy implemented structured leasing, resident-retention initiatives, digital marketing optimization, and disciplined collections. These initiatives strengthened resident quality, improved turn efficiency, and drove meaningful rent lift without material capital deployment.
Units
Beds
Acquired